The Torchbearing approach to communication
If someone sends a message and no one receives it, is that really communication?
Too often, what we mean to say is not what people hear. The gap between message and meaning is often where understanding gets lost.
Torchbearing exists to close that gap.
Torchbearing is about using communication to make things happen:
A keynote that stays remembered.
A workshop that helps people do things differently in real life.
A report that people actually read.
Memorable communication starts with empathy.
When we see the world through our audience’s eyes, we can shape messages that meet them where they are.
Then story, structure and emotion help those messages stay with people long after the moment has passed.
Before you ask What do I want to say? try asking What do I want people to remember, feel and do?
Because communication is not about saying more.
It is about saying what matters and making it stick.
As Maya Angelou said, people will forget what you said and what you did, but they will never forget how you made them feel.