Strategic communication for change

Shape the story of your work

I help leaders and organisations shape messages that cut through complexity, align stakeholders, and inspire action.

Messaging architecture and strategic narratives

Have you got something big to communicate? Torchbearing can help you effectively communicate strategic visions, policies, and change/improvement initiatives. 

We can help with: 

• Stakeholder mapping, persona-based audience analysis and empathy mapping to ensure that the design of the messaging resonates with all stakeholders. 

• Applying behaviour change principles to reduce resistance to change by addressing uncertainty, perceived loss of control, and lack of clarity. 

• Developing strategic narratives, crafting internal communications, and developing presentations.

• Storytelling for change and engagement

Ideal for:

• ICS leaders, Trust boards, programme leads, or central health policy teams launching new initiatives.

• Healthcare improvement and policy communication, organisational transformation initiatives, strategy launches, internal comms.

Messaging for behaviour change

Helping individuals and organisations design messages that influence behaviour and drive engagement.

• Detailed understanding of audience through empathy mapping and segmentation. 

• Designing messages for clarity, relevance, and emotional appeal using frameworks like the COM-B model and behavioural science principles. 

• Spreading the word through social dynamics and influential communication methods. Plus principles from "Making Presentations Memorable".

Ideal for: 

• Organisational change initiatives, changes in strategic direction, leadership and team communication, policy design and implementation.