Story-led communications

Using storytelling for impact

At Torchbearing we combine story-led communications and behaviour change techniques to design messages that move people. We help individuals and organisations use storytelling to connect emotionally, create memorable experiences, and drive action.

We can help with:

• Understanding narrative structures such as the Hero’s Journey, Nested Loops, and Sparklines.

• Building relatable stories by identifying key characters, setting the scene, and integrating emotional elements.

• Applying storytelling to all elements of business communication, including leadership, marketing, education and presentations.

• Developing strategic narratives to align with organisational goals and values.

Ideal for:

• Leadership communication, strategic narratives, movement-building.

• Patient safety, QI, workforce, digital adoption, sustainability, or population health campaigns.