Storytelling for Influence course

Stories that move people to move mountains.

In brief:

  • 4 x 2hr sessions

  • 8 hours of learning

  • Open cohort and team training options

  • For senior leaders/change-makers

  • Cost: £699 per person or from £4,000 for inhouse delivery

Most storytelling courses teach you how to tell a nice tale. This isn’t one of them. Storytelling for Influence is about using the most human form of communication to shift thinking, open doors, and spark action. We work creating stories that change conversations, reframe possibilities, and build followership, not just the ones that entertain.

You’ll learn how to:

  • Build compelling narratives using proven story structures

  • Tap into emotion and tension to make your message memorable

  • Match the right story type to your audience and purpose

  • Weave stories into presentations, pitches, and everyday communication

  • Apply storytelling as a deliberate leadership tool

Modules:

  1. Why Stories Are Important for Change – how stories shape what people remember and do

  2. Building Your Story – combining core structures with techniques for developing your own stories

  3. Building Emotion and Tension – the elements that keep people listening

  4. Storytelling for Change – how to use narrative to inspire commitment and change

Who it’s for

Leaders, communicators, and anyone who needs to win hearts, minds, and momentum.

Team training

Build stronger teams. We can deliver this course inhouse for a group of up to 20 change-makers in your organisation. The course can be delivered in person as a one day inhouse workshop, or delivered virtually over four short sessions. From £4,000 per course. Get in touch

Individual training

Join the next open cohort of this course, delivered online over four weeks with a small cohort of fellow leaders and change-makers.

Meet your facilitator

This course is designed and delivered by Selina Stephen.